This weeks Marketer’s Monday starts off with a story of how a SaaS company improved it’s marketing by becoming more transparent. Also learn about a new “psychology” framework which has helped companies like Dropbox improve their funnel conversions.
E-commerce, scaling and business growth tips gained from a closer glance at hyper-growth companies, data, experimentation and timing of free trial periods. All the articles this week share a thread of commonality into really understanding the nuances of one’s business, users and product in order to put into action smart, informed actionable optimization strategies.
Marketer’s Monday this week starts with an empowering series of reads on the customer and business growth process throughout the different stages of a business’ lifecycle. The articles explore specialized groups, social media apps, content and landing page design, as well as attention to engagement marketing for success in business.
The first day of spring calls for a refresh- a week of reads on link building tactics and quick hacks to optimizing the results of email marketing. Along those same lines, an interesting article on how to pinpoint a fake CRO expert and marketing lessons based on reviews from TrustPilot’s success story.
This week features a broad range of articles focusing on varying parts of effective online marketing, via growth strategies from experts, non-emotional factors steeped in hard evidence and well versed email campaigns that convert. Moreover, as 2017 moves into full effect with Spring just around the corner, there are 24 excellent podcasts to listen to to gain a competitive edge on dominating business and marketing.