Here are your top hand-picked posts of the week:
- Side Project Marketing Is the New King
How side project marketing can be an effective marketing alternate to convert between the more traditional advertising and content marketing avenues.
- How Shopify Grew From a Snowboard Shop to a $10B Commerce Ecosystem
A look at how Shopify has assisted merchants in better connecting with their consumers, understanding the market and adapting to changes to ensure a successful commerce ecosystem.
- The Mobile Marketer's Guide to Mastering User Retention
A mobile marketer's guide with actionable resources to mastering user retention.
- How to Use A/B Testing and Personalization Best Together
How to best use A/B testing in conjunction with personalization to drive better results when it comes to converting to sales.
- Four Strategies to Win Big with Low Frequency Marketplaces
A short read on 4 strategies that teach businesses how to thrive and drive sales in low frequency marketplaces.
- 12 Email GIF Examples To Boost Your Click Through Rates
An email GIF guide that helps boost clock-through rates to achieve higher conversions.