Marketer’s Monday: August 21st, 2017

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Here are your top hand-picked posts of the week:

  1. 8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLink

    How to avoid 8 classic preview text mistakes when crafting email campaigns intended for success in the inbox.

  2. Behind The Scenes of Software Marketing: Guarantees, Math, and Educated GuessLink

    A perspective on marketing success as the culmination of strategy, tactics, processes, pricing model, target audience and overall seasonal elements and marketplace competition.

  3. How to Grow a Successful Career in MarketingLink

    An inspirational read on finding success in a career in marketing, with driving factors including, patience, hard work, long term plans with short term milestone goals.

  4. 5 ways big data is changing email marketingLink

    Using big data including click though and bounce rates to reveal browsing patterns and trends geared to improve email marketing results.

  5. Growth Hacking: Strategies & Tactics Learned Studying 77 Hyper-Growth CompaniesLink

    77 Growth hacking strategies used by successful companies to gain traction and land paying customers.

  6. Elon Musk Hates Advertising and P&G Is ListeningLink

    How P&G seeks inspiration for marketing guru Elon Musk when it comes to building brands without spending money on traditional paid marketing methods.

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