Here are your top hand-picked posts of the week:
- 8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making Them
How to avoid 8 classic preview text mistakes when crafting email campaigns intended for success in the inbox.
- Behind The Scenes of Software Marketing: Guarantees, Math, and Educated Guess
A perspective on marketing success as the culmination of strategy, tactics, processes, pricing model, target audience and overall seasonal elements and marketplace competition.
- How to Grow a Successful Career in Marketing
An inspirational read on finding success in a career in marketing, with driving factors including, patience, hard work, long term plans with short term milestone goals.
- 5 ways big data is changing email marketing
Using big data including click though and bounce rates to reveal browsing patterns and trends geared to improve email marketing results.
- Growth Hacking: Strategies & Tactics Learned Studying 77 Hyper-Growth Companies
77 Growth hacking strategies used by successful companies to gain traction and land paying customers.
- Elon Musk Hates Advertising and P&G Is Listening
How P&G seeks inspiration for marketing guru Elon Musk when it comes to building brands without spending money on traditional paid marketing methods.