Here are your top hand-picked posts of the week:
- How to Reduce Churn Rate By Handling Stripe Failed Payments
An eye opening read on how automatically handling failed charges can dramatically reduce your churn. Statsbot reduced their churn due to failed charges by nearly 27%!
- Finding Sales Triggers
Read on to see how DigitalOcean closes more enterprise deals with automated sales triggers. DigitalOcean has landed more than 500,000 customers, hired hundreds of employees and raised $300 million in funding—all without a sales team.
- Retargeting Case Study Part 3
The final part of the 3 part series on dramatically increasing email optins and leads using retargeting.
- Click-through rate (CTR): The most important email marketing metric ever
CTR offers a window into exactly how well a marketing email is accomplishing its goal of moving subscribers onto a website where they can make a purchase. From there, it is the website’s job to close the sale. If the website can’t do that, it isn’t the email’s fault.
- Influencing the customer journey is just as important as understanding it
Consumers frequently interact with business through multiple physical and digital channels, and when it comes to the digital channels, they’re more often than not using multiple devices. Read on about the importance of a solid customer journey.
- What is a good unsubscribe rate?
See how unsubscribes vary by sector and what to do if your current unsubscribe rates are higher than your industry average.